A true insight comes from experiencing the opposites.
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No description of a punch in the face can approximate a punch in the face.
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By having skin in the game, one becomes aware of what?
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Indeed. 'Fly on the wall' customer research does not work. Toe dipping doesn't work either. You gotta wear your customer's shoes and walk a mile.
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or perhaps absolutely no skin in the game? ;)
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Thank you. This will help me go ahead with my insights as a consumer, while everyone blames for me to not be entitled to an opinion.
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