5/ Ideals are cheap. You can read a book or two, follow a few accounts on here and grab yourself a handful. You can turn everything into an ideal, and many people use this very method to build their audience.
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6/ Why? Because an ideal is impersonal, easily transmitted and understood, it finds a larger audience and therefore, sells better. An ideal is a relatable piece of fantasy that serves less to teach you something about the world than to make you feel like you understand it.
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7/ Therefore, an ideal is seductive to the mind, but ultimately useless, because in the real world, there are no ideals. These exist only in the unfortunate minds of those whose personality (or business) depends on them (and we all know who those are).
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8/ The American Dream was less about American values and more about the democratization of consumption: An ideal life™ marketed to the biggest possible audience.
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9/ Who creates these ideals that permeate public consciousness and shape an entire culture? Corporations, mass media, and the government. Why? Because ideals can be whatever you make them to be. They can be manufactured to spec.
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10/ An ideal is appealing because it gives you the finished product without any of the effort : an end to hope for, an image to believe in, a version of reality other than the one dictated by your experience to dream about. Almost all sales is built on this principle.
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11/ Where an actual value is absent you will always find an ideal replacing it. So, where you see a lot of ideals (and ideologies) it is safe to assume a lack of refined personal values, or a surface-level awareness of what really constitutes them.
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12/ We learn from each other and help each other far more by expressing our personal values than by nodding our heads complacently to some boilerplate ideal that all it does is sound good but lacks the authenticity of human experience to back it.
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Replying to @mistermircea
1/ The problem is not ideals or even shared ideals (to the extent that these can exist), as such, but a lack of sincerity. An ideal one is 'sold', one does not believe. A true ideal takes possession of one's entire soul.
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Replying to @Via_Benjamin @mistermircea
2/ Till one reaches this point, if this be truly sought, imitation may be excusable, even commendable.
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Mircea Macavei Retweeted Mircea Macavei
Mircea Macavei added,
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Replying to @mistermircea
Yes! Yet the clothing matters less than it might appear on the surface. The traditional forms of an ideal could be of great aid in discovering the true (ideal). The image of Christ or the Buddha may in fact provide the best soil possible for the true ideal to break forth.
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