I feel like wrapping aspects of your identity around brands or things you are a fan of isn't healthy, particularly when it manifests as a competitive sense of ownership or exclusive entitlement.pic.twitter.com/r1c9R6uvWV
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Everyone else understood it just fine.
It's about feeling competitive ownership over brands through too much fan self investment in the product.
It's pretty self explanatory. I can explain it to you but I can't understand it for you
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