It's weird. The initial 7$ CPM is fine, but they totally botch the math with the scaling. $700 for 100k views is more like it lol.
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They effect it less than genre, average watch time. The more specific the video the more targeted the ads can be and the more YouTube can charge for them. 'Metal Music' vs say 'Specialty Kitchen Gadgets', one is going to be a lot easier to hyper target.
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Interesting
End of conversation
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