Does the ski resort care if I use my season’s pass? (After all, they already have my money) They better care! If I don’t use it, I won’t renew next year.
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I see too many teams celebrating after a customer’s first payment: “We got it! We must have product/market fit.” Not so fast! Let’s see if they keep paying after their annual review.
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At the end of the year, you want customers to be thinking: “I can’t live without [this product] in my life.”
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You need to become so valuable, they’ll stick with you year after year (and ignore all the alternatives).
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Instead of “Net Promoter Score” I’d like to propose “Net Renewer Score:” How likely is it that our users will renew their subscription? Are they satisfied with the service they’re getting? How much are they using the product?
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There are many stages of product validation, payment being one.
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Payment for a product serves as validation that there is VALUE. However, usage and satisfaction is INVALUABLE
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Payment is the the expectation of a better life through your product, continued usage is the realization of a better life through your product.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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building
Chairlift thoughts:
Getting someone to pay for your product is not validation!
To succeed long-term you’re going to need usage and satisfaction from your customers.