"Form follows function."
this is true in business.
Beware of the temptation to make "function follow form."
This is where you get something (cool new tech, an empty lot, a business for sale) and you think:
"What could I fit into this space?"
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See this all too often with new technology, AI, Machine Learning and Blockchain all come to mind. These are just tools that should utilised as such when required to solve a customer/business problem.
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Also worth noting that the problem better be well defined too, people often rush past the problem definition stage straight into coming up with solutions.
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