If Apple is smart, they'll create features that help people use their iPhones LESS. We know that smartphone addiction is a thing. People initially loved their phones, but now their devices make them feel overwhelmed. The new product trend will be engineering for LESS usage.
Apple’s revenue isn’t really tied to usage. FB, Instagram, YouTube are all engineered to be addictive because they’re selling ads. Apple sells physical objects (similar to cars, record players, cameras). I use my nice camera once a week, and get a lot of enjoyment from it.
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