Doing ecommerce reminds me how little I actually know about growing a business.
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Starting a thing from absolute scratch in an industry I’ve got zero ties to is both maddening and exhilarating.
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One of the hardest parts (something I haven’t had to really face head-on in 4 years) is growing an audience from nothing.
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Specifically growing an email list from zero. That’s racking my brain.
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I know how to produce content for businesses…producing content as a method for growing a consumer-facing business is like greek to me.
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My assumption is it’s very different from B2B…likely heavier on visuals and maybe even frequency?
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Yes. Visuals. You're selling a "dream life." Also, very personality based.
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