The biggest threat to a product (or service) is the customer finding a better way to get the job done. Quicker, cheaper, easier...
Jobs have functional, emotional, and social dimensions. So, part of the job is utility (or function). But emotional + social is big too.
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When I say utility, I mean as in the value the user gives something, rather than just the function. https://en.wikibooks.org/wiki/Principles_of_Economics/Utility …
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I'm just wondering, is "progress" equal to perceived increase in utility. Reduce utility losses or increase utility gains, both = progress?
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