The biggest threat to a product (or service) is the customer finding a better way to get the job done. Quicker, cheaper, easier...
-
-
I'll add not if it's a pain to switch, ie we get pitched new cheaper cable offers but it's a pain to switch so we stay with the current.
-
Hypothesis: customers switch to the lowest effort solution, including overcoming transition stiction. Price is an effort factor.
- Show replies
New conversation -
-
-
It's about progress vs cost IMO. If you can provide more progress and less cost (e.g. $$$ saving outweighs switching cost) then you win.
-
You can also win with less progress (downgrade) when $$$ saving significantly outweighs switching cost in priorities e.g. must pay bills.
- Show replies
New conversation -
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.
building