For example, I used to hire plumbers to fix leaky faucets.
But now, I increasingly hire YouTube how-to videos.
Cheaper, faster. #jtbd
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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Many people are hiring Squarespace because they find it cheaper, easier and faster than working with a web designer.
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Even though I do web development, I referred a friend to Squarespace because it was the right choice to empower him.
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It's not always about being cheaper (although that can help). But if a competing product helps people make more progress, they switch.
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I'll add not if it's a pain to switch, ie we get pitched new cheaper cable offers but it's a pain to switch so we stay with the current.
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If you're creating bottlenecks, waiting times, or delays for your customers, they will look for better options.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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