Brand new blog post! "Why I bought your software" https://justinjackson.ca/software-saas-product-marketing/ … (I reverse engineered a purchasing decision)pic.twitter.com/IOwW2G9u2C
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Glad it was helpful!
This is all #jtbd thinking. Check out these books:
- "Competing against luck"
- http://whencoffeeandkalecompete.com
Cheers, Justin. I’m on it. You rock. 
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