99% of marketing is having a solid product that delivers outcomes that people want. Everyone's focused on the 1% (ads, content, etc..)
It's an important 1%.
Having a great product isn't enough (distribution is super important), but marketing is like gas on a fire.
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Meaning: first you need to have all the other fuel in place (wood, kindling). Gas can help start a fire, but can't sustain it.
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might be flipped for enterprise :) What’s interesting is so many bad products where founders spend 99% time on product
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