There are two paths that work. Great product w adequate or better marketing. Mediocre product w great marketing.
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At bootstrapped level tho great product usually best path w/o some sort of unique marketing advantage.
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But you can roll it in glitter.
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So "it's easy to sell a marketable product"... -> clear identification of audience at start is key
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I don’t fully agree. I have solid products with an outcome that people want, yet because I suck at that 1% the sales suffer a lot.
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and I’ve seen plenty bad products with excellent marketing. In some mkts, people arent educated enough to judge quality adequately
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Same phenomenon appears in everything I've ever been interested in.
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In lifting: "What weightlifting shoes do you use?" or "what angle do you use for incline bench?" Lift weights! None of that matters!
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I'd say 50% of marketing is having a sold product. 45% is understanding and communicating the value (positioning). 5% is all the technicals
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Wait - I thought merely having a great product wasn't enough? Now we're saying that's 99% of it? When did this change?
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It's an important 1%.
Having a great product isn't enough (distribution is super important), but marketing is like gas on a fire. - Show replies
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