I don't know dude. Half the internet marketing books out there seem to be geared for just such a thing. (Still agree with you though.)
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When I wrote
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Good marketing and awesome Branding supports, boosts good businesses and brands. It's not magic. Marketing isn't broken your business is.
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Ever heard of the Pet Rock?
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but it can certainly cover up or misdirect attention to flaws. It's a beautiful thing when a good product meets good marketing.
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I disagree. Look at Nike apparel, not a lot of difference compared to Adidas or generic but their strength is in branding/marketing
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But they don't do BAD products. Marketing can transform OK products to GREAT products

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IMO mayb tru in some areas, not so much in others. Look at a lot of enterprise - great distribution w/ a good *enough* product wins.
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