Interesting... "Which email newsletter provider do you hear about most often?"pic.twitter.com/hZL1Z9H0Ci
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But @MailChimp been doing that for millennia. Strong brand awareness.
The dangers of a generic / off brand.
I’ve tried them all and CM is by far my favorite for what I do.
I don't think it's about the amount of $ spent as much as it's about doing things that are GENUINELY interesting. Can't PAY for attention...
Think it over; how many pieces do you remember about CM as a personality? Now think of MC. Last I recall was the rose-by-any-name thing...
they may have tons of money for marketing, but don't spend it on the online entrepreneur / social media centric biz owner. data skewed?
The name is too long - I always forget it when I want to mention them 
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