2. Some types of customers are less fussy, easier to reach, have more money to spend, and make spending decisions faster ... than others.
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3. This is why startups should always find a good group of potential customers *before* researching product ideas.
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Yes to all but this point. Some of the best companies are built solely on a vision for the world that doesn't exist yet.
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4. There's nothing worse than building an amazing product for a customer that can't afford it, doesn't appreciate it, or is hard to reach.
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please qualify if you're speaking about self-funded vs funded, B2C vs B2B. Not all the same. Otherwise: useless generalizations.
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you don't these apply to all markets?
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1 and 2, yep. 3 & 4 are just not that simple.
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(in my humble experience)
man, I can be such a contrarian d*ck sometimes. - Show replies
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5. Market size is also important. Ask: "How big is the group of people that might buy our product?" ie. Wearables < Laptops < Smartphonespic.twitter.com/6qxeWDVzOq
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Except laptops and smartphones were reversed at one time in the past
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