Your landing page should prove that you "get" the customer: 1. Where are they now? 2. Where are they going? 3. What stands in their way?
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Replying to @mijustin
4. That you have peers who've been in your spot and are using this. (e.g. testimonials/case studies)
2 replies 1 retweet 4 likes
Replying to @natekontny
ooh. Yes. Social proof!
That’s definitely visible on the new @basecamp page 
12:11 PM - 1 Dec 2016
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