Your landing page should prove that you "get" the customer: 1. Where are they now? 2. Where are they going? 3. What stands in their way?
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4. That you have peers who've been in your spot and are using this. (e.g. testimonials/case studies)
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One other thing that I haven't nailed quite right yet... is the link you see at the top of http://highrisehq.com .
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