It’s really hard to start a company with a faceless brand. In the beginning, people want to see a human face, not your logo.
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Replying to @mijustin
If you can win at SEO, you can build a brand without “personality." However, when things get competitive, personality is a huge advantage.
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Replying to @mijustin
One is distribution the other lead nurture/sales. Lots of people leading with personality getting nowhere (lack of distribution)
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Replying to @earthlingworks
don’t you think there’s more distribution channels than ever for people with a POV?
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Replying to @mijustin
Maybe. I don't market that way...can only say there are more channels than ever for marketing that doesn't rely on personal brand
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Replying to @earthlingworks
it’s true. You’re definitely the counterexample I thought of. Although, your Bidsketch emails all come from “Ruben.” ;)
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Replying to @mijustin
Main point is lots of ways of getting there. No right way. Identify your strengths and market in a way that takes advantage
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yes. That’s the key.
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