When you infuse your brand with your point-of-view, you’re instantly more interesting than an impersonal corporation.
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this is good on that point: http://buildingastorybrand.com/episode-3/
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If you can win at SEO, you can build a brand without “personality." However, when things get competitive, personality is a huge advantage.
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One is distribution the other lead nurture/sales. Lots of people leading with personality getting nowhere (lack of distribution)
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I can't even imagine how to market a product any other way. How would you even *do* that? I'd be the first to want to try it.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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A lot of side-hustle folks want to build an "anonymous" company at the beginning. Attaching your name to your project builds credibility.
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I'm so opposite. I only want personal brand
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