What #jtbd do you see in this new Nintendo console teaser?
One idea:
"Make social gaming more portable."
https://www.youtube.com/watch?v=f5uik5fgIaI …
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Replying to @mijustin
The struggle with mobile gaming right is that it's solo: on a long road-trip your kids aren't playing with each other. This addresses that.
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Replying to @mijustin
If one job is "get your kids to play together" though, I don't think solo-play is really what you're firing (cont)
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Replying to @adamwathan @mijustin
You'd fire something *else* that you'd hired to do the job of "get your kids to play together"; solo play isn't hired for that job
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Replying to @adamwathan
I’m thinking of my minivan during a road trip. Right now: each kid is on their own device. No wifi so they can’t play together.
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Replying to @mijustin
Yeah for sure, but you can't fire something from a job it wasn't hired to do, so... (cont)
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Replying to @adamwathan @mijustin
...if solo-play and Switch are hired for the same job "play *together*" couldn't have been the job, you know?
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You're right. The job (in this example) is "keep my kids entertained during a long car ride."
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