Yeah time constraints are the push of the situation, they are usually the main factor of going from passive to active
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push urgency is about my situation "I can't wait another day to to fix my problem".
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pull urgency usually more about excitement of product - "My party will be even better with that new grill"
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I interpret
@alanklement as meaning that you are better off leveraging push b/c It's a lot easier than creating pull.
End of conversation
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