"It’s way easier for [a developer] to learn marketing, than it is for a non-technical founder to learn to program."https://twitter.com/mijustin/status/784102494817312768 …
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Programmatic advertising buying can be more effective if person also knows how to compare ad costs with (their own?) software.
For the first customers, ads can be a very bad use of money, but after market has been somehow validated, ad tools start to help.
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