If you're building a product, you should be able to answer this question:
"What other product are you stealing time and attention from?" 

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$20 says most products are stealing customers from "non-consumption". ;)
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could you explain that? I don't quite get it.
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technical book stealing them away from youtube + doc pages? :-)
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yup. But also stealing from: - University - http://Lynda.com - Workshops
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