Think about it like this: When you launch something new, and you get a customer... ... you're stealing that customer from someone else.
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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A few examples: Snapchat took users away from Vine. Drip took users away from MailChimp.
@marketingdevs takes users away from conferences. -
$20 says most products are stealing customers from "non-consumption". ;)
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If folks aren't already spending money to fix the problem that's a bad sign.
#jtbd -
If they were already spending money on Mailchimp, they've got a problem they're willing to pay to fix. Seems like a good sign?
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Remember, products can also steal customers from other verticals: Uber took users from taxis. iPhone took users from Kodak.
#jtbd -
spot on!
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BTW - these are all "Jobs to be Done" ideas.
@alanklement has a book coming out on it: http://www.whencoffeeandkalecompete.com/ -
Interesting to see this approach to the mailing list vs. the common wisdom:pic.twitter.com/YI6usMJHpj
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I TOTALLY misunderstood your tweet as: "when your build a product, think of all the other stuff you could/should be building"
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as in "you've already taken too many commitments" or "stop starting, start shipping". Opportuny cost of time is real for makers
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