The decline of newspaper advertising and what it means for podcasts https://justinjackson.ca/podcastads/ pic.twitter.com/nqowhe9eLp
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my guess is the long tail is not as significant as people think (especially for advertisers using offer codes)
interesting to see how it progresses. High intent ads are often blocked by adblockers, while podcasts ads are immune.
lots of folks skip podcast ads too.
pic.twitter.com/dON6tVquuh
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