Some products "sound like a good idea" objectively, but are not desired subjectively. A good idea isn't enough. It must be desired.
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There are so many "of course this should exist!" products out there. Just because it feels pragmatic doesn't mean the market *wants it*.
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Yup! The chasm between "a good idea" and "a good business" can be wider than The Grand Canyon. (Learned that the hard way.)
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Segway is a good example: - inspiring mission - brilliant engineering - tons of pre-release hype But it didn't hit a nerve. No desire.
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Yet, the tech was solid and inspired other self-balancing products
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"Hover boards" are a counter example: - no mission - simple engineering - spread via Vine - good timing Every 13 year-old wanted one.
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There are many factors that influence customer desire: - timing - age group - peer group - culture + influencers - pressing, unmet needs
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This actually happened to me yesterday. Only I wasn't pitching - I was badly answering "What do you do?"
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true. I still want one!
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@plehoux yes! I’m seeing more and more examples of low cost contributing to desire. Feels “attainable.”Thanks. Twitter will use this to make your timeline better. UndoUndo
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