Reviewing the #jtbd forces diagram.
"The habit of the present" is much stronger than most product people realize.pic.twitter.com/97Ch1fMMBa
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It’s primarily the normals who care more about the jtbd than latest & greatest tools.
I think it’s also that the “good enough” bar would take any credible competitor about 2 years of work to hit.
.@destraynor true!
And even if they create something comparable, there’s *still* no incentive to switch.
No one wants to move laterally.
so true! Love Excel!!
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