‘Ghostbusters’ shows how movie ratings are broken (and how gender plays a role) http://fivethirtyeight.com/features/ghostbusters-is-a-perfect-example-of-how-internet-ratings-are-broken/ …
whoa! That piece is huge. What’s the UHD of the stuff we make? 
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I’m not sure UHD is a good way to measure the value of what we make. ROI is probably better for business value things. Thoughts?
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