Even 5% is a rather large amount. For larger audiences, 1-3% ratio could be a good result (depending on the type of product etc.).
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But of course that boils bown to the skills of writing. Sadly many campaigns are often too generic and try to do all in once.
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ok ok. You convinced me. I've just subscribed

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beauty! Glad it was helpful.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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