Marketing shouldn't be about "you," "your app" or "your features." It's about "them," "their needs" and "what they want."
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@mijustin This is *exactly* what I'm describing in my new book. Should surprise a lot od people.
End of conversation
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Most folks don't realize that 90% of marketing is answering the question: "What do people REALLY want?"
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@mijustin benefits not features
End of conversation
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