The secret to products is this: people don't want to do any work. They want you to take away the drudgery. Make it easy, fun, undemanding.
@aarondfrancis That’s a good word too.
But it’s also about not wanting “additional work.” They don’t want something that creates work.
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@mijustin +1 "additional" or "pointless". I enjoy novel, challenging work. Hate pointless crap. A lot of saas products can automate the crapThanks. Twitter will use this to make your timeline better. UndoUndo
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