Company twitter accounts with fewer followers than their founders.
@Malcolm_Ocean people want to follow a person, not a brand. 
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@mijustin Well but then there's the company twitter accounts with more followers than their founders :P -
Just came across this 5y later and am struck by how
@RoamResearch has 41k followers 1 year after creation while@Conaw, despite substantial growth in that same phase (5× or more) is around 25k. Wonder what makes the difference? - Show replies
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