Traction is a difficult thing to reverse engineer, but there are a few basic steps you can follow to increase your chances...
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Replying to @mijustin
Traction Step #1: You should be able to boil the promise of your product into a single headline that resonates with people.
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Replying to @mijustin
Traction Step #2: Evaluate your idea's initial potential by looking at: - how many people respond - how enthusiastically they respond
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Replying to @mijustin
Traction Step #3: An enthusiastic response to your idea is a good start, but it's not enough. Early on: see if people will pay for it.
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Replying to @mijustin
Traction Step #4 Don't build a full-blown app. Offer a lo-fi manual labor solution that solves the problem. See if people will pay for it.
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Replying to @mijustin
Traction Step #5 Next, ask: - how many people were willing to pay? - how easy was it to get them to pay? - how long do they stay engaged?
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Congrats! You have "initial" traction. The real test is: - how easy is it to attract new customers? - how long do customers stick around?
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