Wow. It's actually depressing how much misinformation there is when you google A/B testing and multivariate testing.
@fraser_newton I'm interested: what kind of patterns are you seeing? What are people getting wrong?
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@mijustin I think most problems are around sample size calculations - lots of hand-waving and rules of thumb and stop-at-significance.Thanks. Twitter will use this to make your timeline better. UndoUndo
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