The reason that smart, rational, well-designed products fail: they don't address the customer's real problem.
@scdaustin yes, this is why I find B2C so challenging. ;)
One reason I've focused on B2B is that it simplifies things.
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@mijustin so true. The space is more defined and it’s easier to root out the user’s needs.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@mijustin B2B is starting to embrace B2C values; delight, reward, belonging. Kano model kinda explains this from a high level.Thanks. Twitter will use this to make your timeline better. UndoUndo
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