If you're doing any sort of content marketing for your product, driving people to a trial is usually the lowest performing thing you can do.
@brennandunn tell me more.
Better to drive people to PDF / course / workshop / email list?
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@mijustin Yeah, something downloadable or an email course. Something with less friction than buying/trying software. -
@brennandunn@mijustin do you feel like that holds true for trialing a membership site, where the content is the product? - Show replies
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