I like the #jtbd framework, but having a hard time finding case studies w sales data (Milkshake experiment just says sales improved). Ideas?
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Replying to @mijustin
@mijustin Try this http://bit.ly/1fe3BP9 Check out the case studies@strategyn. I'm sure@Ulwick would be happy 2 expand also#JTBD2 replies 0 retweets 1 like -
Replying to @mikeboysen
@mikeboysen@mijustin Our first success in 1995 with Cordis, now a J&J company, grew market share from 1.5% to 20%. http://hbr.org/2002/01/turn-customer-input-into-innovation/ar/1 …1 reply 0 retweets 3 likes
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