@mijustin Try this http://bit.ly/1fe3BP9 Check out the case studies @strategyn. I'm sure @Ulwick would be happy 2 expand also #JTBD
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@mikeboysen@mijustin Our first success in 1995 with Cordis, now a J&J company, grew market share from 1.5% to 20%. http://hbr.org/2002/01/turn-customer-input-into-innovation/ar/1 … - Show replies
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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@mijustin You've looked at Bob Moesta's http://www.therewiredgroup.com ? -
@chadkoh yup. I've found some stuff on there - I wish there was a really good case study that showed hard pre-sale numbers & post-JTBD sales
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