@SamuelHulick Have you seen this yet?
http://www.fastcompany.com/3025484/leadership-now/why-people-dont-buy-products-they-buy-better-versions-of-themselves?utm_content=buffer2da3d&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer …
3:37 PM - 3 Feb 2014
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