i find it hard to believe that nerdy types still view long copy with suspicion, despite the reams of data on how well it works.
@amyhoy I personally can't stand long-form! ;) It also seems to go against Jakob Nielsen's research: http://www.nngroup.com/reports/newsletters/summary.html …
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@mijustin nielsen's research is, sadly, 100% bullshit. they test "copy" examples like "top tourist destinations in south dakota" -
@amyhoy I'd like to read some other research. Do you have some good resources you could point me to? - Show replies
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@mijustin if you dig into his methodology, the sad fact becomes clear: he's an egotistical blowhard who can't write for shit :DThanks. Twitter will use this to make your timeline better. UndoUndo
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