"Driving more traffic" to a product that doesn't already have underlying demand isn't going to produce more results.
You want people who are already searching for a solution. The purpose of marketing is to take that existing momentum, and direct it towards your product.
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This is just it: without underlying customer demand, all your subsequent efforts are wasted. First: customer demand. Next: product that meets demand. Then: marketing.https://twitter.com/leahatloop/status/1397905806306197504 …
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This is a basic mistake 95% of product creators make. What would be your top three strategy to find if demand exists?
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1. Are there other people offering a service or product in that space? Has there team grown over time? 2. Is there search volume and is it increasing for core terms related to the product? Use Ahrefs or google trends. 3. Talk to people. Ask them if they have the problem.
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I wonder what the overlap on the fear to build a product that already exists and imposter syndrome is.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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that's so appropriate given our DMs
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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If you work in a company where this happened: try reframing your product so that it solves problems for a growing audience. Create a new category and only market to the specific audience your product helps.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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As a founder working to get my first paying customer, I feel like this was a subtweet about me.
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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One more... Picking a market you don't know anything about. Eg. A developer building a product for FB Advertisers using FB APIs since it's easier to build. But has never run any FB Ads before. After launching such a product, all you get is crickets
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I think I got lucky that there is rising buzz about
#Asimov's#Foundation due to the AppleTV+ series coming out. Lots of folks remember reading it and there's still no TV show to watch… but there is a podcast!http://seldoncrisis.transistor.fmDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
Choosing a category/problem where there isn't existing demand.
The market you choose, and the product you build, determines most of your trajectory for marketing and sales.