Question: Why do our favorite product companies seem to not do any marketing? Or why does their marketing seem invisible? Somehow we know them, use them, recommend them, talk about them, follow them, reference them, etc. How did they make that happen?
Interesting. Are you thinking of “engineering as marketing” type things?
Btw - “stories that highlight our product” include people tweeting about you, sharing a YouTube video about you, talking about you on their podcast. I think there are ways to encourage this. 
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Ya think engineering as marketing, perhaps without actual engineering. Still kicking around ideas/plans. But it probably involves podcasting, videos, stories, and other “media”.
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For ZipMessages one cool idea would be sponsored
@BookCameo -like shoutouts from celebrities.
Koniec rozmowy
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building

I need to invest more in this type of storytelling + content.