The product category you choose will determine most of your business' momentum.
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Obviously, it's not enough to choose a good category and build a good product. But, the category you choose determines most of the potential upside. Every category has a floor and ceiling when it comes to outcomes, and requires varying degrees of investment and risk.
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If you're going to take a risk, and start a business, it makes sense to ask yourself first: - if you're the right player for this game (as a founder) - if the potential return (in a given category) is reasonable for the level of investment that's required (time and/or money).
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Yes, your ability to execute matters too, but that ability is largely determined by the time you start building. It's the culmination of all your practice, skill development, experience, assets, and network. Ability to Execute x Potential = Outcome
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When you’re surfing, the wave you choose determines the quality of your ride. Even the best surfer can’t make a flat swell amazing. In business, the market you choose will determine the upward potential for revenue and enjoyment.https://justinjackson.ca/surfing
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But if coffee is your thing, I dont think a SAAS business is the way to go.
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You'd be surprised by the number of engineers and tech folks who secretly want to start a restaurant/cafe.

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Not really - you don’t choose a product category, you choose what to order at the coffee shop. The media categorizes coffee shops, who could care less
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building
who your customers are,
and what product you're offering them.