The product category you choose will determine most of your business' momentum.
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W odpowiedzi do @mijustin
Hmm...there's something here but I would rephrase that. It's maybe more about potential momentum because there are many many companies in a category that don't catch on and have the same momentum that the top X do.
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W odpowiedzi do @earthlingworks
It's similar to: "the car you choose to buy will greatly affect your enjoyment of driving." Naturally, not everyone who buys a Tesla loves it; but for a certain customer, it's the best fit. (It's not a perfect comparison, but illustrates the general thrust of what I'm saying)
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W odpowiedzi do @mijustin
Well, you lost me once you switched to cars. I didn't get sleep so might be too abstract for my brain at the moment :) In a category, often there's a natural momentum for the top X products (depending on how competitive) but the majority don't experience that or benefit from it
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W odpowiedzi do @earthlingworks
Product categories have numerous attributes. (Founders, and founding teams also have attributes that are important). These all matter. Yes, most of this is "unproven future potential," but when you're placing bets, you're trying to place the bets that have the best chance.
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W odpowiedzi do @mijustin
Correct, we see that the same. I think what I'm saying is that there's more necessary than simply picking a good category and building a good product. Hugely important is what's required to get traction within that category (to start benefiting from those choices). Most don't.
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Yup, we agree on that. Part of what makes a category “good” is also whether it’s a good fit for *you* (as the founding team). There’s a difference between what’s a good wave for Kelly Slater, and what’s a good wave for me. BUT: good waves need a baseline size and shape.
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