The product category you choose will determine most of your business' momentum.
Product categories have numerous attributes. (Founders, and founding teams also have attributes that are important). These all matter. Yes, most of this is "unproven future potential," but when you're placing bets, you're trying to place the bets that have the best chance.
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Correct, we see that the same. I think what I'm saying is that there's more necessary than simply picking a good category and building a good product. Hugely important is what's required to get traction within that category (to start benefiting from those choices). Most don't.
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Yup, we agree on that. Part of what makes a category “good” is also whether it’s a good fit for *you* (as the founding team). There’s a difference between what’s a good wave for Kelly Slater, and what’s a good wave for me. BUT: good waves need a baseline size and shape.
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