Constant Contact's experience isn't a good model for most indie SaaS.
"Every $30k we added in MRR required 1 additional engineer and $15K in sales and marketing."
"We achieved profitability at 15,000 customers. Problem was, it took $21 million of capital to get to that."
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Good point by Tyler here as well: the danger, these days, is "if you don't see a fast-ish ramp, the odds of success go way down."https://twitter.com/tylertringas/status/1366502084321964037 …
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Here are some reasonable questions to ask, which never really get addressed by "Long, slow, SaaS ramp of death." - How long are we talking about? 5 years? 10 years? - How slow is too slow? - If scale needed is small, how is ramp affected? - How do you know when you should quit?
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Anyway, I think this kind of questioning is helpful. In the science community, they regularly re-examine old ideas, challenge their beliefs, and stress-test theories. We need this in bootstrapping too! It's good to look critically at our axioms and ask if they're still useful.
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July: $9K MRR

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