I think, as bootstrappers, we need to abandon the "long slow SaaS ramp of death" trope.
1. That talk is nearly 20 years old (lots has changed)
2. I'm not sure it ever really applied to most successful bootstrapped businesses?
3. For many SaaS I know, the ramp was pretty fast.
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As you said, that’s clearly the wrong use of it. Just growing slowly means it’s not working (yet). But she never talked about growing slowly at $1M ARR. It was about the first few GTM motions topping out and needing a second wind. And high monthly cancellation.
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In the actual talk, the story about chamber of commerce was how to scale faster after 75,000 customers and around $25M ARR. she gives the numbers. This is what I’m saying too — that’s were the ramp is hard, and still is.https://businessofsoftware.org/2013/02/gail-goodman-constant-contact-how-to-negotiate-the-long-slow-saas-ramp-of-death/ …
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I mean I hear you that people misuse it. The answer is “when you’re at $15M-$25M ARR then you can complain.” Otherwise you’re just not growing fast. Which might not be your goal, but if it is, you can’t invoke Gail yet. :-D
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Exactly.
I’m talking to the big cross-section of founders who are looking to get to $100k - $1 million in ARR.
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