The podcast advertising workflow is so terribly inefficient. If you're not going the dynamically-inserted-podcast-ad-network route, is there any other option besides manually curating and reaching out?https://twitter.com/coreyhainesco/status/1361403834870894594 …
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I’m not surprised to hear you’re looking at thi. The upside of sponsorship is brand awareness & supporting creators. The downside is tracking performance. But I suppose it’s brand awareness and we do ask “how did you hear about us”. Coupon codes would be a cool sponsorship addon!
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And this is such a huge win because indie businesses have less marketing budget AND it helps podcast creators make money (via sponsorships).
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